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Archives: Case Studies

Island Wildlife Tour Operator: 4.5x More Top-10 Rankings on a Small Budget

Chart of keywords ranking in Google's top 10 for an island wildlife tour operator, 2021 to 2026, with the campaign start in June 2021

On a small monthly budget, technical fixes, tour-page content and consistent link building grew a regional wildlife tour operator from 58 to 259 top-10 keywords.

Fishing Charter Business: 15x More Top-10 Rankings on a Small Budget

Chart of keywords ranking in Google's top 10 for a regional fishing charter business, 2021 to 2025, with the campaign start in June 2021

On a small monthly budget, FAQ content, technical fixes and steady link building took a regional fishing charter business from 26 to 390 top-10 keywords and nearly tripled organic traffic.

Bike Rental and Tour Company: Organic Traffic Nearly Doubled Year on Year

Chart of estimated monthly organic traffic (US) for a bike rental and tour company, 2020 to 2022, with the campaign start in February 2021

Keyword mapping, metadata, FAQ content and tour schema across every city page nearly doubled organic traffic year on year for a multi-city bike rental and tour company.

Miami Tour Operator: 8x More Top-5 Rankings Over Five Years

Chart of keywords ranking in Google's top 10 (US) for a Miami tour operator, with the campaign start in November 2020

A long-term campaign of technical SEO, destination content and steady link building took a Miami tour operator from 123 to 1,025 keywords in Google’s top five.

Specialist Compensation Lawyers: 24x Organic Traffic and 3,700+ Top-10 Rankings

Chart of estimated monthly organic traffic for a specialist compensation law firm, March 2023 to April 2025

Technical fixes, FAQ content and consistent link building grew a specialist compensation law firm from 144 to 3,517 monthly organic visits and from 238 to 3,793 top-10 keywords.

Injury Claims Law Firm: A New Site Grown to 1,600+ Monthly Organic Visits

Chart of estimated monthly organic traffic for an injury claims law firm, September 2022 to February 2025

Technical groundwork, content and consistent link building took a new injury claims law firm website from no organic presence to 1,630 monthly visits and 1,244 top-10 keywords.

Engineering Consultancy: From Site Migration to 3,300+ Top-10 Rankings

Chart of estimated monthly organic traffic for an engineering consultancy, 2023 to 2026, with the campaign start in March 2024

Migration support, service-page content and steady link building took a geotechnical and environmental engineering consultancy from 380 to 3,339 top-10 keywords.

Gynaecology Clinic: From 6 to 1,458 Monthly Organic Visits

Chart of estimated monthly organic traffic for a gynaecology clinic, July 2022 to February 2025

FAQ-led content, technical fixes and patient, consistent link building took a specialist gynaecology clinic from 6 to 1,458 monthly organic visits and from 3 to 1,191 top-10 keywords.

Family Law Firm: Cited in Google’s AI Answers, and a New Client Won From AI Search

Chart of keywords ranking in Google's top 10 for a family law firm, with the campaign start in March 2026

Answer-focused content, FAQ schema and steady link building got a family law firm cited in more than 200 Google AI answers and doubled its top-10 rankings, and AI search delivered its first new client within months.

Medico-Legal Psychiatry Practice: From Invisible to 331 Top-10 Rankings

Chart of estimated monthly organic traffic for a medico-legal psychiatry practice, with the campaign start in January 2025

Service pages, technical fixes and monthly link building took a medico-legal psychiatry practice from 7 to 331 top-10 keywords and from zero to 173 average monthly visits.

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