Unique Product Copy That Helps Stores Rank and Sell
White Label Product Description Writing
No manufacturer copy
Written at scale
What you get
- Product Descriptions
- Category Page Copy
- SEO Titles & Meta
- Feature & Benefit Bullets
- Bulk CSV Delivery
- Unbranded Delivery
The details
What's included in white label product description writing?
Product descriptions
Unique descriptions that explain features, benefits and use cases in the store's tone.
Category page copy
Introductory and supporting copy for category pages, which often have the most ranking potential.
SEO titles and meta
Product and category titles and meta descriptions written for search results.
Bullet points and specs
Scannable feature lists and specifications tidied into a consistent format.
Feed-friendly titles
Product titles that also work in Google Shopping feeds.
Learn more →Bulk delivery
Copy delivered in a spreadsheet or CSV that matches the store's import format.
How our white label product description writing works
Ecommerce stores often launch with manufacturer descriptions, which means the same text appears on every competitor’s site. Unique product and category copy helps pages stand out in search and gives shoppers what they need to buy.
- Sample We write a small batch so you and the client can approve the style and format.
- Template We agree the structure for each product type: intro, benefits, bullets and specs.
- Write at scale Writers work through the catalogue, with editors checking for consistency.
- Deliver Copy arrives in a spreadsheet or CSV ready to import, with no TCL branding.
For ecommerce SEO and ads
Category pages usually carry the most search potential in a store, so we often start there. Better product data also helps Google Shopping and Performance Max campaigns, and fits into wider on-page SEO work.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
How many product descriptions can you write?
Anything from a few hero products to thousands of SKUs. Larger catalogues are delivered in agreed batches.
Which ecommerce platforms do you work with?
We deliver copy in a format that suits Shopify, WooCommerce, BigCommerce, Magento and most other platforms.
Do you write category page copy too?
Yes. Category pages often have more ranking potential than individual products, so we usually recommend starting with them.
Can you work from manufacturer specs?
Yes. We use manufacturer information as a source, then rewrite it into unique, customer-focused copy.