Find Wasted Spend Before Your Client Does
White Label Google Ads & PPC Audits
Win new clients
Prioritised, not padded
What you get
- Account Structure Review
- Conversion Tracking Check
- Wasted Spend Analysis
- Keyword & Search Term Review
- Bidding & Budget Review
- White Label Audit Report
The details
What's included in a white label PPC audit?
Tracking check
We test whether conversions are recorded accurately, because every other decision depends on it.
Learn more →Structure review
Campaigns, ad groups and settings checked against the client's goals and budget.
Wasted spend
Search terms, placements and audiences that spend money without converting.
Keywords and ads
Match types, negatives, ad copy and assets reviewed for relevance and coverage.
Bidding and budgets
Bid strategies, targets and budget limits checked for missed opportunity or overspend.
Prioritised report
A white label report with findings ranked by impact and a clear action plan.
How our white label PPC audits work
A good audit tells you what is wrong with an account and what to do first. We use them for two jobs: winning new clients by showing a prospect where their spend is going, and taking over an existing account with a clear plan.
- Access You give us read-only access to the Google Ads, Microsoft Ads or Meta account.
- Review We check tracking, structure, keywords, audiences, ads, bidding and landing pages.
- Prioritise Findings are ranked by their impact on cost and results.
- Deliver You get a white label report and, if useful, a walkthrough for your team.
After the audit
Your team can carry out the recommendations, or we can take over with white label Google Ads management. Looking for an SEO review instead? See our white label SEO audits.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
What access do you need for an audit?
Read-only access to the ad account, plus Google Analytics or GA4 if possible. We don’t make any changes during an audit.
Which platforms can you audit?
Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads. Most audits focus on Google Ads, where most spend usually is.
Can we use the audit to pitch a prospect?
Yes. Many agencies use our audits in sales. The report carries your branding and can be presented as your agency’s work.
How long does an audit take?
Usually around a week, depending on the size and number of accounts.