A Senior SEO Leader, Without the Full-Time Hire
Fractional Head of SEO for Agencies
Part of your team
Builds your people
What you get
- SEO Strategy & Direction
- Client Calls Under Your Brand
- Team Management
- Training & Coaching
- Quality Control
- Sales & Pitch Support
The details
What does a fractional head of SEO do?
Strategy and direction
Sets the SEO approach across your client base and signs off major strategies.
Client calls
Joins key client meetings, strategy sessions and difficult conversations as part of your agency.
Team leadership
Runs stand-ups and one-on-ones, plans workloads and supports hiring for your SEO team.
Training and coaching
Regular workshops and hands-on coaching in technical SEO, content, links and AI search.
Quality control
Reviews strategies, audits and reports before they reach clients.
Sales support
Helps scope, price and pitch SEO to larger prospects, and joins pitches when needed.
How the fractional head of SEO role works
Hiring an experienced head of SEO is expensive and slow, and most agencies don’t need one five days a week. A fractional head of SEO gives you that experience for a set number of days each month, working inside your agency as part of your team.
- Scope We agree the role, the days each month and what success looks like after 90 days.
- Embed We join your communication tools, meetings and client calls under your brand.
- Lead We set direction, run the team’s rhythm, review work and coach your people.
- Review We report progress to you every month and adjust the role as the team grows.
When it makes sense
It suits agencies whose SEO team has outgrown its leadership, agencies that have lost a senior person, and agencies preparing to win bigger clients. It often follows an agency audit or a systems build, and pairs well with enterprise white label SEO when you need extra delivery capacity.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
How many days a month is the role?
Most agencies start with two to six days a month. We adjust as your team and client base change.
Will clients know we’re working with you?
Only if you want them to. We work under your agency’s brand, email and signature.
How long before we see a real difference?
Usually a few months. We build new systems and processes around your existing ones rather than replacing everything overnight, so the change sticks. As they bed in, efficiency improves, output increases and your non-technical staff are upskilled to run them. Most agencies see things start to shift after the first few months.
Can you help us hire a full-time head of SEO later?
Yes. Many engagements end with us helping to define the role, interview candidates and hand over to the new hire.
Do you train our team?
Yes. Training and coaching are a core part of the role, through regular workshops and hands-on reviews of live work.