Reach the Searchers Google Doesn't
White Label Microsoft Ads Management
Often cheaper clicks
Not just a copy of Google
What you get
- Google Ads Import & Clean-up
- Search & Shopping Campaigns
- LinkedIn Profile Targeting
- Audience Ads
- Conversion Tracking (UET)
- White Label Reports
The details
What's included in white label Microsoft Ads management?
Campaign import
We import the client's Google Ads campaigns as a starting point, then fix settings that don't carry over well.
Search and Shopping
Search and Shopping campaigns across Bing, Microsoft's search partners and Copilot results.
LinkedIn profile targeting
Bid adjustments by company, industry and job function, unique to Microsoft Ads.
Audience ads
Native ads across Microsoft properties such as MSN and Outlook for remarketing and reach.
UET tracking
Microsoft's Universal Event Tracking set up so conversions are measured properly.
White label reporting
Microsoft Ads results in the same branded report as your client's other channels.
How our white label Microsoft Ads management works
Microsoft Ads reaches people searching on Bing, Microsoft’s partner sites and Copilot. That audience is smaller than Google’s but often older, more business-focused and cheaper to reach, which makes it a useful extra channel for many clients.
- Import We import the client’s Google Ads campaigns as a base and review every setting.
- Adjust We tailor bids, keywords, audiences and LinkedIn targeting for Microsoft’s network.
- Track We set up UET and conversion goals so results can be compared fairly with Google.
- Manage and report We optimise the account each week and report in your agency’s brand.
Best alongside Google Ads
Microsoft Ads works best as an addition to a well-run Google Ads account. For B2B clients, its LinkedIn targeting pairs well with LinkedIn Ads.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. Ads show on Bing, Microsoft’s search partners and in Copilot results.
Is Microsoft Ads worth it in Australia?
For many clients, yes. Bing’s share of searches is smaller, but clicks are often cheaper and the audience skews towards older and business users.
Can you just import our Google Ads campaigns?
Importing is a good start, but some settings don’t carry over well. We review and adjust the imported campaigns before they go live.
Do we need a separate report?
No. Microsoft Ads results can sit in the same white label report as the client’s Google Ads and other channels.