Get Your Clients Found in Their Area

White Label Local SEO

White label local SEO for agencies. Google Business Profile optimisation, citations, location pages and local rankings for service-area and multi-location businesses.
White Label Local SEO illustration

Map pack and organic

We optimise for the Google map pack and the organic results below it, because local customers click both.

Single or multi-location

From a single tradie to a business with dozens of locations, we scale the profiles, citations and location pages to fit.

What's included every month

  • Google Business Profile Optimisation
  • Local Citations
  • Location & Suburb Pages
  • Review Strategy
  • Local Rank Tracking
  • White Label Reports

The details

What's included in white label local SEO?

Everything a local business needs to show up when customers search nearby
01

Google Business Profile

We optimise categories, services, descriptions, photos and posts, and keep the profile consistent with the website.

02

Local citations

We build and clean up business listings on trusted Australian directories so the business name, address and phone number match everywhere.

03

Location pages

We plan and write suburb and city pages that rank for local searches without becoming duplicate doorway pages.

04

Review strategy

We help your client ask for more genuine Google reviews and respond to them well. We never write or buy reviews.

05

Local schema

We add LocalBusiness structured data so search engines can connect the website to the business and its locations.

06

Local rank tracking

We track map pack and organic rankings across the client's service area and report them in your branding.

How our white label local SEO works

Local search is a different game to national SEO. Rankings depend on how relevant the business is to the search, how close it is to the searcher, and how prominent it is: reviews, citations, links and how well known it is. We work on all three.

  1. Audit. We review the client’s Google Business Profile, citations, reviews, location pages and local rankings against their competitors.
  2. Fix the foundations. We correct inconsistent listings, complete the profile and add local schema.
  3. Build. Each month we add citations, location content, profile posts and local links.
  4. Report. You get local rankings and profile activity in a monthly report with your branding.

Who it suits

Local SEO suits any business that serves customers in a defined area: trades, healthcare, legal, hospitality, retail and multi-location brands. Our guide to optimising a Google Business Profile covers the basics. Local SEO works best alongside on-page SEO for the website and link building for local authority.

Results

Case studies

Bike rental and tour company (anonymous)
Organic traffic up ~90% YoY; top-5 keywords 418 → 805 (US)
Keyword mapping, metadata, FAQ content and tour schema across every city page nearly doubled organic traffic year on year for a multi-city bike rental and tour company.
B2B dental laboratory (anonymous)
Organic traffic ~191 → 1,076/month avg; top-10 keywords 118 → 2,205
Service-page content and steady link building took a B2B dental laboratory from about 191 to 1,076 average monthly organic visits, with 2,205 keywords in the top 10 at peak.
WHS & OHS compliance provider (anonymous)
Top-10 keywords 31 → 633; traffic peak 1,646/month
A technical clean-up, then monthly content and link building, grew a WHS and OHS compliance provider from 31 to 633 top-10 keywords, with traffic peaking at 1,646 visits a month.
What clients say · 5.0 on Google

FAQ

Everything you need to know

What is white label local SEO?

It’s local SEO delivered by us under your agency’s brand. We optimise your client’s Google Business Profile, citations, location pages and local rankings, and you present the work and reports as your own.

Do you need access to the client’s Google Business Profile?

Yes. We ask to be added as a manager on the profile, which lets us make changes without your client sharing their Google login. Access can be removed at any time.

Can you help with Google reviews?

We help your client get more genuine reviews, with request templates and timing, and can draft responses for them. We never write, buy or incentivise reviews, because that breaks Google’s policies and puts the profile at risk.

Do you handle multi-location businesses?

Yes. We manage profiles, citations and location pages for each location and report on them together or separately.

How long does local SEO take to work?

Fixing profile and citation issues can lift map pack visibility within a few weeks. Ranking across a wider service area or in competitive markets usually takes several months of consistent work.

Grow Your Clients Locally

Tell us about a local client and we’ll scope white label local SEO your agency can deliver as its own.