B2B Dental Laboratory: 5.6x Organic Traffic and 2,000+ Top-10 Rankings
The challenge
A full-service dental laboratory that makes crowns, bridges, implant restorations and removable prosthetics for dental practices partnered with Technical Content Links in July 2022. Its customers are dentists, not patients, so it needed to be found by a small, specialist B2B audience searching for specific lab services.
Dentists looking for a lab search for very specific restorations and materials, but most of the lab’s product range had little or no dedicated content. The site was ranking for a narrow set of terms, and there was no consistent program building its authority.
Our approach
- 01
Getting the foundations right
The first months focused on the big-ticket items:
- 02
Optimising the site footer
Optimising the site footer
- 03
A six-month review that set
A six-month review that set a content plan focused on the service pages that win lab work
- 04
New and expanded content for
New and expanded content for key product pages, including clear aligners, splints, retainers, castings, diagnostic wax-ups and porcelain-fused-to-metal restorations
- 05
A competitor blog review and
A competitor blog review and a blog content calendar
- 06
A Google Search Console audit
A Google Search Console audit and a full technical SEO audit
- 07
Then consistency
From there, the campaign ran on a steady monthly rhythm of guest post link building and new content, with regular campaign reviews to adjust priorities.
The results
Growth compounded year on year from the July 2022 starting point of about 191 visits a month:
- 2023: 203 visits a month on average
- 2024: 704
- 2025: 917
- 2026 (to October): 1,076, with a peak of 1,388 in April
Rankings followed the same curve. Keywords in Google’s top 10 grew from 118 to a peak of 2,205 in April 2026, including 1,567 in the top five. Estimated monthly traffic value peaked at about $2,387.
- Client
- B2B dental laboratory (anonymous)
- Industry
- Healthcare
- Services
- Content, Link Building, SEO
- How we worked
- White label SEO, from July 2022
- Budget
- $750–$1,000/mo
Led by Harry James, our Managing Director, with 10+ years in digital marketing, team building and leadership.
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We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Specialist B2B clients often assume SEO won’t move the needle because their audience is small. This campaign shows what a strong content foundation plus years of consistent link building can do. We deliver both white label, under your brand.
See how our white label SEO and link building services work, or talk to us about a B2B client.
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