Island Wildlife Tour Operator: 4.5x More Top-10 Rankings on a Small Budget
The challenge
A regional tour operator running whale watching, evening penguin tours and snorkelling with seals around a coastal island partnered with Technical Content Links in mid-2021, through a tourism marketing agency partner. The campaign has run on a small monthly budget ever since.
Wildlife tours are highly seasonal, and visitors plan around whale migrations and school holidays. The operator needed each tour page to rank for the experiences people search for, without the budget of a large tourism brand.
Our approach
- 01
Getting the basics right
Adding the XML sitemap to robots.txt, a schema audit and FAQ schema; Footer optimisation, heading fixes, and new meta descriptions and H1s where they were missing; Fixing 404s and broken and redirected internal links, plus redirects where pages had moved; Rewriting historical content into an original page on the island's history; Internal linking audits, an XML sitemap clean-up and a new HTML sitemap; Search Console audits and fixes, image alt text and canonical tags for paginated pages; Competitor blog analysis, and re-optimisation of key tour and blog content.
- 02
Then consistency
Month after month the campaign added guest post links to the key tour pages (whale watching, the evening penguin tour and snorkelling with seals) and the homepage, along with directory links and new blog content. Six-monthly reviews and technical audits kept it on track.
The results
- Rankings: keywords in Google’s top 10 grew from 58 to 259, about 4.5 times more. Keywords in the top five grew from 37 to 181.
- Traffic: average organic traffic grew from 426 visits a month in 2021 to 563 in 2024. Traffic swings with the tour seasons, so rankings are the clearest measure of progress.
- Client
- Island wildlife tour operator (anonymous)
- Industry
- Tourism & Travel
- Services
- Link Building, SEO
- How we worked
- White label SEO, from mid-2021, on a small monthly budget
- Budget
- Under $750/mo
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Seasonal tourism operators need to be visible when travellers are planning, not just when they arrive. Steady, affordable SEO builds that visibility year after year. We deliver campaigns at every budget, white label.
See how our white label SEO works, or talk to us about a tourism client.
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