Consistent Listings Everywhere Your Client Is Found

White Label Local Citations

White label local citation building for agencies. Consistent business listings across directories, data aggregators and social profiles, plus brand lockdown on 200+ platforms.
White Label Local Citations illustration

Accurate NAP everywhere

Name, address and phone details are made consistent across directories, which supports map pack rankings and customer trust.

Brand lockdown included

We secure your client’s brand name across social and web platforms, so nobody else can use it and the profiles link back to the site.

What you get

  • Citation Audit & Clean-up
  • Australian Business Directories
  • Niche & Industry Directories
  • Social Profiles & Brand Lockdown
  • NAP Consistency
  • White Label Reports

The details

What's included in white label citation building?

Directories, citations and brand profiles, built and cleaned up
01

Citation audit

We find existing listings and flag wrong addresses, old phone numbers and duplicate profiles.

02

Clean-up

Incorrect and duplicate listings are corrected or removed so search engines see one consistent business.

03

Business directories

New listings on the major Australian and general business directories, set up in full.

04

Niche directories

Listings on industry-specific directories relevant to your client's trade or profession.

05

Brand lockdown and social profiles

We claim your client's brand name on social and web platforms, completed with the business details and a link to the site.

06

White label reporting

Every citation and profile with its login details and live URL, in your agency's brand.

How our white label citation building works

Citations are mentions of a business’s name, address and phone number across the web. They help search engines confirm a business is real and where it operates, which is part of what decides map pack rankings. Inconsistent or duplicate listings work against that, so we fix the existing ones before building new ones.

  1. Audit We find the client’s current listings and check every detail against the correct business information.
  2. Clean up We correct, merge or remove inaccurate and duplicate listings.
  3. Build We add listings on relevant general and industry directories and claim the brand on social platforms.
  4. Report You get a full list of live citations and profiles, with logins, in your agency’s brand.

Where citations fit

Citations are one part of local search. They work best alongside a well-optimised Google Business Profile and strong location pages, which our white label local SEO service covers. Our guide to optimising a Google Business Profile explains the other half.

Results

Case studies

Personal Injury Law Firm
20,620 monthly organic visits, $101,487/mo traffic value
White label local SEO, content and link building took a personal injury firm to 20,620 monthly organic visits and let it cut back on expensive PPC.
Miami tour operator (anonymous)
Top-5 keywords 123 → 1,025; top-10 keywords 312 → 1,422 (US)
A long-term campaign of technical SEO, destination content and steady link building took a Miami tour operator from 123 to 1,025 keywords in Google’s top five.
Engineering consultancy (anonymous)
Top-10 keywords 380 → 3,339; avg traffic 1,180 → 2,649/month
Migration support, service-page content and steady link building took a geotechnical and environmental engineering consultancy from 380 to 3,339 top-10 keywords.
What clients say · 5.0 on Google

FAQ

Everything you need to know

What is a local citation?

A local citation is any online mention of a business’s name, address and phone number, such as a directory listing, social profile or industry site.

Do citations still help local rankings?

Yes. Consistent citations help Google confirm a business’s details and location. They matter most when they are accurate and on directories that customers actually use.

What is brand lockdown?

Brand lockdown means claiming the client’s business name on social and web platforms, so the profiles are controlled by the business, show consistent details and link back to its website.

Do you fix existing listings as well as building new ones?

Yes. We start with an audit and clean up incorrect or duplicate listings before adding new ones.

Build Your Clients' Local Foundations

Send us a business and we’ll audit its citations and scope a clean-up and build your agency can deliver.