Engineering Consultancy: From Site Migration to 3,300+ Top-10 Rankings
The challenge
A geotechnical, environmental and materials testing consultancy with offices across Australia first brought Technical Content Links in to support a website migration in November 2023. The ongoing SEO campaign began in March 2024 and is still running.
Website migrations are one of the riskiest moments for organic search. The consultancy’s new site launched in late 2023, and over the following months its traffic and rankings sat well below where they had been. It needed the new site to recover, and then to win visibility for the highly technical services its clients search for.
Our approach
- 01
Migration support
Pre-migration and post-migration audits to protect the site's existing visibility through the move.
- 02
Onboarding and strategy
A technical audit, keyword research and mapping, and an SEO and content strategy.
- 03
The big-ticket items in the first months
A Search Console audit with fixes implemented; New homepage content, FAQ research, and FAQ content for service pages such as materials testing, environmental and rock mechanics; New and expanded content for core services including geotechnical, groundwater and geophysics; Internal link optimisation, a schema audit and a new HTML sitemap; Google Business Profile optimisation across the firm's office locations, listing every service offered.
- 04
Then consistency
Every month the campaign added guest post links to the homepage and key service pages, alongside new service and FAQ content, with content strategy reviews and six-monthly campaign reviews.
The results
- Rankings: keywords in Google’s top 10 grew from 380 when the campaign began to a peak of 3,339 in June 2026, almost nine times more and well above the site’s pre-migration level. Keywords in the top five grew from 182 to 2,449.
- Traffic: average organic traffic rose from 1,180 visits a month in 2024 to 1,706 in 2025 and 2,649 in 2026, with a peak of 4,139.
- Client
- Engineering consultancy (anonymous)
- Industry
- B2B & Professional Services
- Services
- Content, Link Building, SEO
- How we worked
- Migration support from November 2023; white label SEO from March 2024
- Budget
- $750–$1,000/mo
Led by Harry James, our Managing Director, with 10+ years in digital marketing, team building and leadership.
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The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
If a client is planning a website rebuild, SEO support before and after launch protects what they already have, and a structured campaign afterwards turns the new site into a growth asset. We handle both white label.
See how our white label SEO and link building services work, or talk to us about a migration or B2B client.
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