Specialist Compensation Lawyers: 24x Organic Traffic and 3,700+ Top-10 Rankings
Client: Specialist compensation law firm (anonymous) | Services: Technical SEO, content, link building, local SEO | Result: Organic traffic up from 144 to 3,517 visits a month, and top-10 keywords up from 238 to 3,793
A firm of accredited specialist compensation lawyers, working on a no-win, no-fee basis, partnered with Technical Content Links in March 2023.
At a glance
- Industry: Legal, compensation and personal injury
- Engagement: White label SEO, March 2023 to April 2025
- Starting point (March 2023): about 144 organic visits a month and 238 keywords in Google’s top 10
- Results: a peak of 3,517 organic visits a month and 3,793 top-10 keywords (January 2025), with estimated monthly traffic value peaking at $22,492
The challenge
Compensation law is fiercely competitive, and every click is expensive in paid search. The firm had solid expertise but limited organic visibility, and technical issues across the site were holding back the content it already had.
Our approach
Onboarding and strategy. Keyword research and mapping, a full manual technical audit, a content audit and a documented strategy.
The big-ticket items in the first months:
- FAQ research for the homepage, and later fixes to FAQ structured data issues
- An internal linking audit, navigation fixes and footer optimisation
- Site speed improvements and a schema audit
- An XML sitemap clean-up and a new HTML sitemap
- A content analysis and a blog content calendar for the firm
- Noindex directives, a 301 redirect for a duplicate page, and updates to redirected internal links
Then consistency. Every month the campaign added guest post links, directory and citation links, with six-monthly campaign reviews and technical audits.
The results
- Traffic: organic traffic grew from about 144 visits a month to an average of 2,246 in 2024, peaking at 3,517 in January 2025, about 24 times the starting point.
- Rankings: keywords in Google’s top 10 grew from 238 to 3,793, almost 16 times more, with 1,925 in the top five.
- Value: estimated monthly traffic value rose from about $1,639 to a peak of $22,492.
Traffic and ranking figures are estimates from SE Ranking (Australian search database).
What this means for agencies
In high cost-per-click categories like law, organic search can deliver traffic worth tens of thousands of dollars a month in equivalent ad spend. We deliver the technical work, content and link building white label, so your agency keeps the client relationship.
See how our white label SEO and link building services work, or read about our white label SEO for law firms.