Specialist Compensation Lawyers: 24x Organic Traffic and 3,700+ Top-10 Rankings
The challenge
A firm of accredited specialist compensation lawyers, working on a no-win, no-fee basis, partnered with Technical Content Links in March 2023.
Compensation law is fiercely competitive, and every click is expensive in paid search. The firm had solid expertise but limited organic visibility, and technical issues across the site were holding back the content it already had.
Our approach
- 01
Onboarding and strategy
Keyword research and mapping, a full manual technical audit, a content audit and a documented strategy.
- 02
The big-ticket items in the first months
FAQ research for the homepage, and later fixes to FAQ structured data issues; An internal linking audit, navigation fixes and footer optimisation; Site speed improvements and a schema audit; An XML sitemap clean-up and a new HTML sitemap; A content analysis and a blog content calendar for the firm; Noindex directives, a 301 redirect for a duplicate page, and updates to redirected internal links.
- 03
Then consistency
Every month the campaign added guest post links, directory and citation links, with six-monthly campaign reviews and technical audits.
The results
- Traffic: organic traffic grew from about 144 visits a month to an average of 2,246 in 2024, peaking at 3,517 in January 2025, about 24 times the starting point.
- Rankings: keywords in Google’s top 10 grew from 238 to 3,793, almost 16 times more, with 1,925 in the top five.
- Value: estimated monthly traffic value rose from about $1,639 to a peak of $22,492.
- Client
- Specialist compensation law firm (anonymous)
- Industry
- Legal
- Services
- Content, Link Building, SEO
- Timeframe
- March 2023 to April 2025
- How we worked
- White label SEO
- Budget
- $750–$1,000/mo
Led by Harry James, our Managing Director, with 10+ years in digital marketing, team building and leadership.
The white label team behind agencies across Australia
agency partners
client campaigns
deliverables completed
white label reports
Google Partner
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
In high cost-per-click categories like law, organic search can deliver traffic worth tens of thousands of dollars a month in equivalent ad spend. We deliver the technical work, content and link building white label, so your agency keeps the client relationship.
See how our white label SEO and link building services work, or talk to us about a legal client.
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