Injury Claims Law Firm: A New Site Grown to 1,600+ Monthly Organic Visits
The challenge
A law firm handling accident and injury insurance claims partnered with Technical Content Links in September 2022. Its website had no organic search presence at all, in one of the most competitive categories in search.
Injury law is dominated by large, long-established firms with years of authority behind them. Starting from zero meant building the site’s technical foundation, content and authority at the same time.
Our approach
- 01
Onboarding and strategy
A full manual technical audit, keyword research and mapping, a content audit and a documented strategy.
- 02
The big-ticket items in the first months
Homepage content rewritten around the firm's target searches; Canonical fixes, noindex directives and heading tag corrections; An internal linking audit and a Search Console audit; 301 redirect mapping and indexing requests; A schema audit, an XML sitemap clean-up and a new HTML sitemap; A blog content calendar and page speed improvements.
- 03
Then consistency
Every month the campaign added guest post links, directory and social profile links, and new blog content, with six-month and twelve-month campaign reviews and technical audits.
The results
- Traffic: from no measurable organic traffic to an average of 156 visits a month in 2023, 725 in 2024 and 1,630 in February 2025.
- Rankings: from no top-10 keywords to 1,244 by February 2025, 834 of them in the top five.
- Value: estimated monthly traffic value reached $5,547, which reflects how expensive these clicks are in paid search.
- Client
- Injury claims law firm (anonymous)
- Industry
- Legal
- Services
- Content, Link Building, SEO
- Timeframe
- September 2022 to February 2025
- How we worked
- White label SEO
- Budget
- $750–$1,000/mo
Led by Harry James, our Managing Director, with 10+ years in digital marketing, team building and leadership.
The white label team behind agencies across Australia
agency partners
client campaigns
deliverables completed
white label reports
Google Partner
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
New sites in competitive categories need patience and a plan. A solid technical foundation plus consistent content and authority building is what turns a site with no visibility into a steady source of enquiries. We deliver it white label, under your brand.
See how our white label SEO and link building services work, or talk to us about a legal client.
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