White Label SEO for Law Firm Clients
Legal is one of the most competitive and expensive categories in search, and most law firm clients are paying double-figure cost-per-click on Google Ads. We deliver white label SEO and AEO that builds organic visibility for practice areas and locations, so your clients can rely less on paid search.
Why law firms need a specialist approach
High-value, high-competition searches
Personal injury, family and compensation terms are dominated by large firms with years of authority. Winning them takes solid technical foundations, strong practice area pages and consistent link building.
Trust decides the enquiry
People research carefully before they call a lawyer. Clear answers to their questions, FAQs and visible expertise help firms earn that trust, and get cited in AI answers too.
Matter and location intent
Most enquiries come from people searching for a specific matter in a specific place, so practice area pages, location pages and a Business Profile for every office all matter.
What we deliver for law firm clients
- Practice area pages and FAQs, such as WorkCover, transport accident, public liability and separation agreements
- Location pages and Google Business Profile optimisation across every office
- Technical audits, redirects, schema and Search Console fixes
- Answer engine optimisation, so firms are cited in Google AI Overviews, AI Mode and ChatGPT
- Consistent guest post and directory link building
- White label monthly reporting your client sees under your brand
Law firm results
Have a law firm client that needs more enquiries?
Tell us about the client and what they need. We’ll come back with a plan, timelines and wholesale pricing, with no obligation.