Injury Claims Law Firm: A New Site Grown to 1,600+ Monthly Organic Visits
Client: Injury claims law firm (anonymous) | Services: Technical SEO, content, link building | Result: From no organic presence to 1,630 visits a month and 1,244 top-10 keywords
A law firm handling accident and injury insurance claims partnered with Technical Content Links in September 2022. Its website had no organic search presence at all, in one of the most competitive categories in search.
At a glance
- Industry: Legal, accident and injury claims
- Engagement: White label SEO, September 2022 to February 2025
- Starting point (September 2022): no measurable organic traffic and no keywords in Google’s top 10
- Results (February 2025): 1,630 organic visits a month, 1,244 keywords in the top 10 (834 in the top five), and an estimated $5,547 a month in traffic value
The challenge
Injury law is dominated by large, long-established firms with years of authority behind them. Starting from zero meant building the site’s technical foundation, content and authority at the same time.
Our approach
Onboarding and strategy. A full manual technical audit, keyword research and mapping, a content audit and a documented strategy.
The big-ticket items in the first months:
- Homepage content rewritten around the firm’s target searches
- Canonical fixes, noindex directives and heading tag corrections
- An internal linking audit and a Search Console audit
- 301 redirect mapping and indexing requests
- A schema audit, an XML sitemap clean-up and a new HTML sitemap
- A blog content calendar and page speed improvements
Then consistency. Every month the campaign added guest post links, directory and social profile links, and new blog content, with six-month and twelve-month campaign reviews and technical audits.
The results
- Traffic: from no measurable organic traffic to an average of 156 visits a month in 2023, 725 in 2024 and 1,630 in February 2025.
- Rankings: from no top-10 keywords to 1,244 by February 2025, 834 of them in the top five.
- Value: estimated monthly traffic value reached $5,547, which reflects how expensive these clicks are in paid search.
Traffic and ranking figures are estimates from SE Ranking (Australian search database).
What this means for agencies
New sites in competitive categories need patience and a plan. A solid technical foundation plus consistent content and authority building is what turns a site with no visibility into a steady source of enquiries. We deliver it white label, under your brand.
See how our white label SEO and link building services work, or read about our white label SEO for law firms.