WHS Compliance Provider: 20x More Top-10 Rankings and a 1,646-Visit Peak

A provider of workplace health and safety (WHS and OHS) management systems and compliance packages partnered with Technical Content Links in January 2024. Its buyers are businesses trying to meet their safety obligations, and they search for specific compliance answers, systems and consulting services.

At a glance

• Industry: B2B compliance services and software, workplace health and safety
• Engagement: White label SEO, from January 2024
• Starting point: 31 keywords in Google’s top 10, and an average of 307 organic visits a month through 2023
• Results: 633 top-10 keywords (September 2026); average organic traffic of 877 visits a month in 2026 (2.9x), peaking at 1,646 in June 2026; estimated monthly traffic value peaking at $3,852

The challenge

Compliance is a high-value, competitive category, and the site had structural problems holding it back. Duplicate landing pages sat on subdomains, internal links pointed to the wrong URLs, sitemaps and heading structure needed tidying, and page speed was slow. Very few of the commercial compliance terms were ranking in the top 10.

Our approach

Onboarding and strategy. Keyword research and mapping, a full manual technical audit, a content audit and a documented strategy.

The big-ticket fixes in the first months:

• Removing duplicate subdomain landing pages and 301 redirecting them to the main site
• A site speed audit, with image compression and caching
• A schema audit, internal link corrections, heading tag fixes, noindex directives and an XML sitemap clean-up
• Google Business Profile optimisation
• Homepage content and a new ISO consulting service page

Then consistency. Every month the campaign added new content and directory and social profile links, with six-monthly campaign reviews and technical audits to keep it on track.

The results

• Rankings: keywords in the top 10 rose from 31 to 633 (September 2026), about 20 times more, including 488 in the top five.
• Traffic: average organic traffic grew from 307 visits a month in 2023 to 877 in 2026, with a peak of 1,646 in June 2026.
• Value: estimated monthly traffic value rose from about $180 at the start of 2024 to a peak of $3,852 in June 2026, reflecting how commercially valuable compliance searches are.

Traffic and ranking figures are estimates from SE Ranking (Australian search database). Monthly estimates vary, so yearly averages are used where possible.

What this means for agencies

Many B2B sites carry technical baggage, like duplicate subdomains, broken internal links and slow pages, that caps how far content and links can take them. Clearing that first, then building consistently, is what turned this campaign. We deliver all of it white label, under your brand.

See how our white label SEO and white label copywriting work.