Every agency researching white label SEO asks the same question early: what does it actually cost? Providers are often cagey about publishing rates, which makes it hard to know whether a quote is fair before you’re already in a sales conversation. Here’s what the market actually looks like in 2026.
Wholesale pricing by scope
| Scope | Typical wholesale cost | What’s usually included |
|---|---|---|
| Local SEO | $250–$900/month | Google Business Profile optimisation, local citations, basic on-page |
| Mid-market | $900–$2,500/month | Full on-page, content, moderate link building, monthly reporting |
| Enterprise / ecommerce | $2,500–$8,000+/month | Technical SEO, high-volume content and link building, dedicated account management |
Wholesale rates below roughly $300/month for a full retainer are worth scrutinising closely — white-hat editorial link building isn’t economically possible at that price point, which means something in the delivery is being cut, usually link quality or content review.
FAQ
How much does white label SEO cost per month?
Typical wholesale rates in 2026 are around $250 to $900 a month for local SEO, $900 to $2,500 for mid-market campaigns, and $2,500 to $8,000 or more for enterprise and ecommerce work.
Why is very cheap white label SEO a risk?
Below roughly $300 a month for a full retainer, white-hat editorial link building isn't economically possible. Something in the delivery is being cut, usually link quality or content review, and it's the end client's site that carries the risk.
What margin can agencies make on white label SEO?
White label arrangements typically give agencies a gross margin of around 45 to 65%, compared with roughly 18 to 35% on fixed reseller packages. Our free pricing guide covers retail markups in more detail.
Free download
Want to know more? Get our full 2026 pricing guide.
The guide covers typical retail markups and agency margins, what drives price within each tier, and how to tell if a white label SEO quote is fair, in a short PDF you can keep beside you when you price your next proposal.
