Every agency researching white label SEO asks the same question early: what does it actually cost? Providers are often cagey about publishing rates, which makes it hard to know whether a quote is fair before you’re already in a sales conversation. Here’s what the market actually looks like in 2026.
Wholesale pricing by scope
| Scope | Typical wholesale cost | What’s usually included |
|---|---|---|
| Local SEO | $250–$900/month | Google Business Profile optimisation, local citations, basic on-page |
| Mid-market | $900–$2,500/month | Full on-page, content, moderate link building, monthly reporting |
| Enterprise / ecommerce | $2,500–$8,000+/month | Technical SEO, high-volume content and link building, dedicated account management |
Wholesale rates below roughly $300/month for a full retainer are worth scrutinising closely — white-hat editorial link building isn’t economically possible at that price point, which means something in the delivery is being cut, usually link quality or content review.
What agencies charge clients, and what they keep
Retail pricing typically runs at a 2–3x markup on wholesale cost. Wholesale fees of $350–$8,000 a month generally resell at $750–$18,000, landing most agencies in a 45–65% gross margin band when priced correctly.
Worked example: a $1,500/month wholesale package resold at 2.5x lands at $3,750/month retail — roughly $2,250/month in gross margin before your own account management time.
The margin isn’t arbitrary. It’s paying for the parts a wholesale rate doesn’t cover: strategy input, client-facing reporting, revision cycles, and the relationship itself. Pricing too close to wholesale means acting as a pass-through vendor rather than actually running the account.
What drives price within a tier
- Link building volume and quality. This is consistently the highest-cost, highest-margin line item — editorial placement on relevant, high-authority sites is the hardest deliverable to produce credibly at volume, and pricing reflects that.
- Industry competitiveness. A local trades client and a national ecommerce brand in a competitive vertical are not the same scope of work, even at similar traffic goals.
- Reporting depth. Basic ranking updates cost less to produce than reporting that contextualises performance and ties it back to business outcomes.
- Contract structure. Monthly retainers are the norm and the most predictable for both sides. Per-deliverable and performance-based pricing exist but are less common and carry more variable margin outcomes.
How to tell if a quote is fair
Rather than comparing sticker price alone, check the quote against scope: what’s the reporting cadence, how many links per month at what quality tier, is content included or separate, and is there a named account manager or a support inbox. Two providers quoting the same monthly figure can represent very different value if one bundles genuine strategy input and the other is a fixed package with no flexibility.
How Technical Content Links prices white label SEO
We build plans around each client’s niche and goals rather than selling fixed tiers, so pricing reflects actual scope — not a one-size band. We’re led by a former COO of Online Marketing Gurus and deliver fulfilment in partnership with Four Dots, giving agencies real delivery capacity without the wholesale-to-retail guesswork that comes with marketplace-style providers.
For the broader question of whether a reseller or white label arrangement fits your agency better, see our SEO reseller vs white label SEO comparison. If link building specifically is what’s driving the cost conversation, see signs your agency’s link building isn’t scaling.
FAQ
How much does white label SEO cost per month?
Wholesale costs typically range from $250/month for local SEO to $8,000+/month for enterprise scopes, with agencies reselling at a 2–3x markup and retaining 45–65% gross margin.
Why do prices vary so much between providers?
Scope, link building volume and quality, industry competitiveness, and reporting depth all move the price within a tier — two quotes at the same number can represent very different actual delivery.
Is a cheap wholesale rate ever a good sign?
Rarely for full retainer work. Below roughly $300/month, the unit economics generally force shortcuts in link sourcing or content quality — treat it as a reason to ask what’s being cut, not as a bargain.
For a scoped quote based on your agency’s actual client mix, get in touch about white label SEO pricing.