Press Releases Journalists Will Actually Read
White Label Press Release Writing
News first
Ready to send
What you get
- Story & Angle Development
- Journalistic Writing
- Spokesperson Quotes
- Headline & Summary
- Company Boilerplate
- Unbranded Delivery
The details
What's included in white label press release writing?
Angle development
We work out what makes the announcement newsworthy and who it matters to.
Journalistic writing
Inverted pyramid structure, clear facts and no marketing language that editors would cut.
Quotes
Spokesperson quotes drafted for the client to approve or adjust.
Headline and summary
A headline and summary written to get the release opened.
Boilerplate and contacts
Company background and media contact details in the standard format.
Revisions and delivery
Delivered unbranded in Google Docs or Word, with revisions included.
How our white label press release writing works
A press release only works if an editor thinks it is news. We write releases the way journalists expect them, with the story first and the facts clear, so your clients’ announcements have the best chance of being picked up.
- Brief You send the announcement, key facts and spokesperson details.
- Angle We find the newsworthy angle and confirm it with you.
- Write We draft the release with headline, summary, quotes and boilerplate.
- Revise and deliver You review, we revise, and the release is delivered unbranded.
Press releases and SEO
Links from syndicated press releases carry little SEO value on their own. The value comes when real publications cover the story. For dependable links, pair releases with guest posting or link building. For ongoing content, see blog writing.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
Do you distribute the press release?
We write the release. Your agency or the client handles distribution, and we can recommend the right approach for the story.
Do press releases help SEO?
Not much on their own, as syndicated release links are usually nofollow. The value comes from real media coverage and brand awareness.
Can you write the quotes?
Yes. We draft quotes for the spokesperson, which they can approve or adjust before release.
How quickly can you turn around a release?
Usually within a few business days of receiving the brief. Faster turnarounds can be arranged.