Bike Rental and Tour Company: Organic Traffic Nearly Doubled Year on Year

A bike rental and guided tour company operating in several major US cities partnered with Technical Content Links in February 2021, through a tourism marketing agency partner. Each city has its own rental, tour and event pages, so the site needed to rank city by city.

At a glance

• Industry: Travel and tourism, bike rentals and tours (US)
• Engagement: White label SEO, February 2021 to early 2022
• Starting point (February 2021): about 31,000 organic visits a month and 418 keywords in Google’s top five
• Results: organic traffic up about 90% year on year (73,551 visits in October 2021 against 38,672 a year earlier); top-five keywords up to 805; estimated monthly traffic value up from about $42,000 to $63,658

The challenge

With rentals, tours and events across several cities, the site had a large number of near-identical pages. Titles, descriptions and headings didn’t target each city clearly, a test subdomain was showing up in Google, and there was no structured data telling search engines what each tour or rental actually was.

Our approach

• A full audit covering site structure, duplicate content, backlinks, analytics, site speed and competitors
• Keyword research and mapping across every city rental, tour and event page
• New titles, meta descriptions and H1s rolled out city by city, with implementation checks
• Technical fixes, including removing the duplicate test subdomain from search results
• FAQ keyword research and FAQ content for each location
• LocalBusiness, Product, TouristTrip and Event schema across rental, tour and event pages
• An internal linking audit, recommendations for new service pages, and a refreshed keyword map at the end of the year
• Link building to the homepage and the core city rental pages

The results

• Traffic: organic traffic peaked at 73,551 visits in October 2021, up 90% on the same month a year earlier. January 2022 was up 97% year on year (54,292 against 27,621).
• Rankings: keywords in Google’s top five grew from 418 to 805, and top-10 keywords grew from 872 to 1,501.
• Value: estimated monthly traffic value rose from about $42,000 to $63,658.

Traffic and ranking figures are estimates from SE Ranking (US search database). Bike rental demand is seasonal, so traffic is compared year on year.

What this means for agencies

Multi-location clients often have hundreds of near-duplicate pages. Getting the keyword mapping, metadata and schema right for every location is detailed work, and it pays off at scale. We deliver it white label.

See how our white label SEO works, or read about our white label SEO for tourism.