Auction & Collectables Group: Three Google Ads Accounts Under One Plan
The challenge
An Australian group running an auction house, a coin and banknote dealer and a collector magazine took on Technical Content Links to manage Google Ads across all three brands in mid-2025. Each brand had its own account, its own audience and its own idea of what a conversion was.
The accounts had been built by a previous agency, with campaigns limited by budget and a mix of goals. The auction house needs consignors and bidders. The coin dealer sells grading and other services. The magazine sells subscriptions. One approach would not suit all three.
Our approach
- 01
One plan, three accounts
We set up a single budget and pacing sheet for the group, with a clear budget for each brand, so the client can see where every dollar goes.
- 02
State-based campaigns for the auction house
New search campaigns for NSW, QLD and VIC sit alongside the existing brand, remarketing and category campaigns for coins, jewellery, watches, antiques and estates.
- 03
Service ads for the coin dealer
New responsive search ads were written for individual services, such as coin grading and coin rolling, each sent to its own service page.
- 04
Subscriptions for the magazine
Brand and magazine campaigns, gift subscription ads and Performance Max ad copy, all measured on subscriptions and cost per acquisition.
The results
- Auction house: 2,239 clicks at an average of $0.59, and 103 conversions, including 18 phone call leads, from $1,320.
- Coin and banknote dealer: 43 conversions at $21 each, with a 10.8% conversion rate, from $917.
- Collector magazine: 10 new subscriptions at $23.79 each, a 7.25% conversion rate, from $238.
- Client
- Auction and collectables group (anonymous)
- Industry
- Ecommerce & Manufacturing
- Services
- PPC
- How we worked
- White label Google Ads management across three accounts, from mid-2025
Led by Harry James, our Managing Director and former COO of Online Marketing Gurus.
The white label team behind agencies across Australia
agency partners
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deliverables completed
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Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
Clients with several brands often end up with several half-managed ad accounts. Bringing them under one plan, with clear budgets and goals for each, makes the spend easier to defend and easier to grow. We manage that for you, white label.
See how our white label PPC and Google Ads management work, or talk to us about a PPC client.
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