Facebook & Instagram Ads That Drive Leads and Sales

White Label Meta Ads Management

White label Meta Ads management for agencies. Facebook and Instagram campaigns for leads and sales, with creative testing and Conversions API tracking, in your brand.
White Label Meta Ads Management illustration

Creative that gets tested

On Meta, the creative does most of the targeting. We test new angles and formats regularly instead of running the same ad for months.

Tracking that survives privacy changes

We set up the Meta pixel and Conversions API so campaigns still learn from conversions as browser tracking gets weaker.

What you get

  • Campaign Strategy & Setup
  • Audience Targeting
  • Creative Testing
  • Lead & Sales Campaigns
  • Pixel & Conversions API
  • White Label Reports

The details

What's included in white label Meta Ads management?

Facebook and Instagram advertising run end to end
01

Strategy and setup

Campaigns structured around the client's goal, whether that's leads, sales, bookings or awareness.

02

Audiences

Broad, interest, lookalike and remarketing audiences, chosen to suit the client's budget and market.

03

Creative testing

Ad copy, images and video concepts tested regularly, with clear notes on what is working.

04

Lead forms and catalogues

Instant forms with CRM connections, and catalogue ads for ecommerce clients.

05

Pixel and Conversions API

Server-side tracking set up so Meta can optimise towards real leads and purchases.

Learn more →
06

White label reporting

Spend, leads, sales and creative results in reports with your agency's branding.

How our white label Meta Ads management works

Facebook and Instagram ads reach people before they search, which makes them good for building demand, remarketing and generating leads at scale. Results depend mostly on creative and tracking, so that is where we spend our time.

  1. Plan We agree the goal, budget, audiences and creative approach with your agency.
  2. Set up tracking We check the pixel, Conversions API and events before launch.
  3. Launch and test We launch campaigns and test new creative and audiences regularly.
  4. Report You get branded reports with results and creative insights to share with the client.

Working with search campaigns

Meta Ads build demand that often shows up later as branded searches, so they pair well with Google Ads management. For B2B clients we usually recommend LinkedIn Ads as well as, or instead of, Meta.

Results

Case studies

Personal injury law firm, Victoria (anonymous)
Cost per lead from $442 to $125 and monthly leads from 13 to 39
An inherited Google Ads account was rebuilt around real leads. Cost per lead fell from $442 to $125 and monthly leads rose from 13 to 39 for a Victorian personal injury law firm.
B2B dental laboratory (anonymous)
Monthly conversions up from 14.5 to 24.7 while average CPCs rose from $4.34 to $7.71
Steady restructuring and budget pacing grew a dental laboratory’s Google Ads conversions from 14.5 to 24.7 a month, holding cost per conversion near $94 while click costs rose 78%.
B2B strategy and sustainability consultancy (anonymous)
426 leads in 13 months at an average of $27 per lead
Focused search campaigns brought a B2B strategy and sustainability consultancy 426 leads in 13 months at an average of $27 each, with a click-through rate above 12%.
What clients say · 5.0 on Google

FAQ

Everything you need to know

Who creates the ad creative?

We write the ad copy and can produce static image ads. Video can come from the client or your agency, and we’ll brief what is needed.

Can Meta Ads work for B2B clients?

Sometimes, especially for smaller businesses and lower-cost offers. For higher-value B2B leads, LinkedIn Ads are often a better fit.

What is the Conversions API?

It sends conversion data from the website or CRM straight to Meta, so campaigns can still learn when browser tracking is blocked.

Will the ads run from our client’s Facebook page?

Yes. Ads run from the client’s own page and ad account, which you or the client keep ownership of.

Offer Meta Ads Under Your Brand

Send us a client and we’ll scope a Facebook and Instagram campaign your agency can sell as its own.