Ecommerce Ads That Are Managed for Profit
White Label Google Shopping & Performance Max
Feed first
Performance Max with control
What you get
- Merchant Center Setup
- Product Feed Optimisation
- Shopping Campaigns
- Performance Max Campaigns
- ROAS & Margin Tracking
- White Label Reports
The details
What's included in white label Shopping and Performance Max?
Merchant Center setup
We set up or fix Google Merchant Center, including policy issues, shipping and tax settings.
Feed optimisation
Product titles, descriptions, categories and custom labels improved so products match the right searches.
Shopping campaigns
Standard Shopping campaigns structured by margin, brand or best sellers where more control is needed.
Performance Max
Asset groups, audience signals and listing groups built so PMax spends on the products that matter.
Profit-focused bidding
ROAS targets set using the client's margins, not a one-size-fits-all number.
White label reporting
Revenue, ROAS and product performance in reports with your agency's branding.
How our white label Shopping and Performance Max management works
For ecommerce clients, Shopping and Performance Max usually drive most of the revenue from Google Ads. They also rely heavily on Google’s automation, which only works well when the product data and conversion tracking behind it are right.
- Audit We review Merchant Center, the product feed, tracking and current campaign performance.
- Fix the feed We correct errors and improve product titles, attributes and custom labels.
- Restructure We build Shopping and Performance Max campaigns around margins and best sellers.
- Optimise and report We manage bids, budgets and assets every week and report in your agency’s brand.
Part of a wider PPC service
Shopping and Performance Max sit alongside our Google Ads management for Search and YouTube. Accurate revenue tracking matters more here than anywhere, so we check conversion tracking as part of onboarding.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
Do you work with Shopify and WooCommerce stores?
Yes. We work with feeds from Shopify, WooCommerce, BigCommerce and other platforms, and can improve the feed through a feed app or supplemental feeds.
Should a store use Performance Max or standard Shopping?
Often both. Performance Max can scale well, while standard Shopping gives more control for key products. We decide based on the client’s data and goals.
Can you fix Merchant Center suspensions and disapprovals?
We diagnose the cause, fix the feed or site issues and request a review. How quickly it resolves depends on the issue and Google’s review.
How do you measure success?
Revenue and ROAS against the client’s margins, not just clicks or conversions, so the account is managed for profit.