Google Ads Run by Specialists, Delivered by You
White Label Google Ads Management
Your accounts, your brand
Managed every week
What you get
- Account Setup & Structure
- Keyword & Audience Research
- Ad Copy & Assets
- Bid & Budget Management
- Search Term Reviews
- White Label Reports
The details
What's included in white label Google Ads management?
Account setup and structure
Campaigns, ad groups and assets built around how the client's customers search and buy.
Keyword and audience research
We choose keywords, match types and audiences based on intent and profit, not just volume.
Ad copy and assets
Responsive search ads, sitelinks, callouts and images written and tested for each campaign.
Ongoing optimisation
Search term reviews, negative keywords, bid strategy changes and budget pacing, every week.
Shopping and Performance Max
Product feeds and Performance Max campaigns for ecommerce and lead generation clients.
Learn more →06Conversion tracking
GA4 and Google Ads conversion tracking set up properly, so campaigns optimise towards real results.
Learn more →How our white label Google Ads management works
Google Ads can grow a client’s business quickly, but it also wastes budget quickly when no one is watching it. We act as your agency’s Google Ads team: building campaigns, managing them every week and reporting in your name.
- Onboard We review the client’s goals, margins, tracking and any existing account history.
- Build or restructure We set up campaigns, keywords, audiences and ads, or tidy up what is already there.
- Manage Each week we review search terms, bids, budgets and ad performance and make changes.
- Report You get a monthly report and dashboard with your branding, plus notes you can pass on to the client.
Campaign types we manage
We run Search, Display, YouTube, Demand Gen, Shopping and Performance Max campaigns. For clients who also advertise beyond Google, we manage Microsoft Ads, Meta and LinkedIn too. If you are thinking about adding paid search, read why agencies struggle when they add PPC.
Case studies
We got our first lead from AEO and closed them. It's a great feeling to know the work we're doing has translated to client acquisition so quickly.
Through Harry's services, the Google search rankings for almost all SEO target phrases have improved from low to very high rankings within a few months! I am very happy to recommend Technical Content Links for marketing consultants and ad agencies.
The team are fast to respond and always have answers when I need them. He's helped us scale our agency faster than we would have done so by hiring employees. I can't recommend the service enough.
FAQ
Everything you need to know
Who owns the Google Ads account?
You or your client do. We work in accounts you own through your manager account, so the data and history always stay with you.
Will you ever contact our clients?
No. We work behind the scenes and all communication goes through your agency, unless you ask us to join a call under your brand.
Is there a minimum ad spend?
We don’t set a fixed minimum, but we’ll tell you honestly if a budget is too small to get meaningful results in the client’s market.
How often are campaigns optimised?
Accounts are reviewed every week, with deeper reviews of structure, bidding and landing pages each month.